WOW is right. Super needed before color trtment

I purchased this on a whim and was debating about keeping it until I went to get my hair colored today. I go a platinum blonde and my hairstylist usually get me lifted to a certain point but I always have warmth. I used this shampoo a couple days before my appt and after we had the entire color done she was like wow. Whatever you’re doing keep on doing it. My hair lifted MAGICALLY. No craziness whatsoever and I am a dark brown with grey colors. I would highly suggest this especially before any color treatments.

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Does what it’s supposed to do! :)

Does exactly as it says! I had noticeably less brass to my color and I feel that my toner isn’t money wasted anymore with Chicago’s hard water. Received compliments!! Only issue is how much you need to use to saturate the hair!

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