Exclusive

Smooth Shampoo
Smooth Shampoo
Smooth Shampoo
Smooth Shampoo
Smooth Shampoo
Smooth Shampoo
Smooth Shampoo
Smooth Shampoo
VIRTUE

SAR 85.00

4.8

Smooth Shampoo

Cleans | Softens | Shines

A luxurious lathering shampoo with a soft and smooth finish.

Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

240ml

SAR 200.00

60ml

SAR 85.00

Virtue Restorative Treatment Mask 15ml Deluxe Sample

Free With This Item

VIRTUE - Virtue Restorative Treatment Mask 15ml Deluxe Sample

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482470
Smooth Shampoo

VIRTUE

Smooth Shampoo

60ml

Smooth Shampoo

SAR 85.00

Virtue - Brand Highlight

Virtue Labs Damage Reverse™ Serum

With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

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Reviews

4.8

201 Reviews

5

4

3

2

1

173

22

2

1

3

Recent Reviews

Orsela

4

4/12/2025

smells incredible and smooths hair

[This review was collected as part of a promotion.] I’m genuinely impressed with this shampoo! First off, the bottle itself is sleek and beautifully designed—it looks great on my shower shelf. The scent is absolutely incredible; it’s fresh, clean, and lingers just the right amount. After just one use, I noticed how smooth and soft my hair felt. It left my hair feeling refreshed and noticeably healthier. Definitely a new favorite in my routine!

Recommended

Originally posted on sephora.com

aliciagervacio

5

4/11/2025

[This review was collected as part of a promotion.] Love love love this shampoo! First off, the ingredients list is so good, give my hair all of the vitamins! This shampoo helped decrease my frizz, hydrate it, and made it so smooth. My hair is so much healthier! I’m obsessed!

Recommended

Originally posted on sephora.com

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