Chroma Neutralising Shampoo against yellow tones, for blondes

[UNWANTED WARM REFLECTS]: Freshly colored hair contains a mix of primary color dyes. After a few washes, unwanted warm reflects reappear.

[TAILORED COLOR CORRECTION]: To neutralize unwanted yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes.

[EXCLUSIVE TECHNOLOGY]: Professional tailored dyes to neutralize unwanted warm reflects, now in the most caring formula.*

[PROFESSIONAL FORMULA]: Generous creamy texture with perfect balance of dyes, in a fine and homogeneous formula deposit.

[REFRESHED & RADIANT COLOR]: Hair is evenly color corrected and reflects are cool yet radiant.