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Virtue - Brand Highlight

Virtue Labs Damage Reverse™ Serum

With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage

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Reviews

4.5

892 Reviews

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Recent Reviews

amh2007

2

5/7/2025

The advertising for this is a bit  deceitful

So What Does This Product Likely Do? • Coats and smooths the hair shaft to reduce friction and prevent further breakage. • Bonds temporarily to damaged areas (like a glue), making hair look and feel healthier. • Washes away gradually — so “repair” only lasts until your next shampoo. ⸻ Bottom Line: • It’s not a scam, but the phrase “clinically proven cuticle-to-cortex repair” is a stretch. • You’ll get temporary cosmetic improvement, not true healing. • Great for protection and appearance — not for regrowth or permanent repair.

Originally posted on sephora.com

jessa23231

5

5/7/2025

Damaged hair repaired

I already have a backup and I don’t typically do that. It really heals the hair. I have dry, long, textured and colored hair that I heat style. It doesn’t have an oily feel, its more like a light hold product. Helps with the frizzy baby hairs around the fave.

Recommended

Originally posted on sephora.com

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