Exclusive
AED 75.00
4.8
Smooth Shampoo
Cleans | Softens | ShinesA luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
AED 75.00
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VIRTUE
Smooth Shampoo
60ml
Smooth Shampoo
AED 75.00
Virtue Labs Damage Reverse™ Serum
With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage
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Reviews
Recent Reviews
Orsela
4
4/12/2025
smells incredible and smooths hair
[This review was collected as part of a promotion.] I’m genuinely impressed with this shampoo! First off, the bottle itself is sleek and beautifully designed—it looks great on my shower shelf. The scent is absolutely incredible; it’s fresh, clean, and lingers just the right amount. After just one use, I noticed how smooth and soft my hair felt. It left my hair feeling refreshed and noticeably healthier. Definitely a new favorite in my routine!
Originally posted on sephora.com
aliciagervacio
5
4/11/2025
[This review was collected as part of a promotion.] Love love love this shampoo! First off, the ingredients list is so good, give my hair all of the vitamins! This shampoo helped decrease my frizz, hydrate it, and made it so smooth. My hair is so much healthier! I’m obsessed!
Originally posted on sephora.com