Pure Gold Radiance Concentrate Serum

This revitalising serum replenishes skin with the radiance of pure gold. Intensely hydrating, it provides rich nutrients and deep comfort to dry skin while helping refine uneven skin texture. Over time it helps in restructuring skin, increasing the feeling of volume. Exclusive Cellular Complex™ helps restore skin’s youthful appearance, while gold, particularly well suited to devitalised skin, acts as a radiance enhancer and vehicle for powerful active ingredients. The formula is housed within a recyclable golden casing.

The Pure Gold Collection has been formulated for the needs of devitalised, delicate skin – dull skin that is fragile, thin, vulnerable to dryness and less receptive to nutrients, leading to slowed renewal processes. The Pure Gold Science Platform provides sustained delivery of key replenishing active ingredients to compensate for this loss of receptiveness, providing instant and long-lasting radiance.

Building on a bold scientific heritage, La Prairie magnifies every moment with life, going beyond skincare to enrich time and enhance emotions through singular experiences. La Prairie – adding life to years since 1931.