Exclusive
AED 190.00
4.5
Curl Conditioner
Softens | De-Frizzes | Replenishes
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
IDEAL FOR
• A broad range of soft waves to highly textured curl patterns.
• Safe for color-treated and chemically treated hair.
KEY CLAIMS
• 96% of women said their hair was healthier and easier to style after 1 week.**
• 94% of women said their curls were bouncier after 1 week.*
• After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*
• 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*
*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.
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VIRTUE
Curl Conditioner
200 ml
Curl Conditioner
AED 190.00
Virtue Labs Damage Reverse™ Serum
With Alpha Keratin 60ku® a 100% bio-identical protein clincially proven to repair daily damage
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Reviews
Recent Reviews
Ananael
5
4/11/2025
Makes me love my curls!
[This review was collected as part of a promotion.] As a 2C/3A long haired curly girl with dyed hair, many products do not play nicely with my fragile strands. Virtue is not one of them! I continue to become more of a fan with each of their products that I try. The curl conditioner leaves my strands moisturized and hydrated with a noticeable decrease of frizz. In addition to other curl nourishing ingredients, one thing that makes Virtue stand out is the unique ingredient that they use, Alpha Keratin 60ku®. It is. Keratin that binds and repairs which does miracles for damaged curly strands! Application is simple with easy distribution and pull through though the conditioner seems very thick initially, it spreads easily. The fragrance though, I think it is a bit of cheating. I suspect that I would buy this conditioner off of fragrance alone!!! It is this seductive yet clean floral that is incredibly light yet remains with slight hints of it in the strands. Virtue, please make this fragrance a perfumed spray for the hair and body as well!! In the picture I included with my review, I did not have styling product in so my curls were not as clumped as is ideal for me but it still demonstrates the noticeable improvement over about a couple of weeks of use. With a little bit of curl defining product, I am really loving my curls again which is not always so easy to do!
Originally posted on sephora.com
Jules
5
4/11/2025
Great for curls!
I really enjoyed using this conditioner in combination with the shampoo, it left my hair shiny and my curls were defined without any frizz or being weighed down. Overall, a great option for curly hair. Gifted by virtuelabs but opinions are my own.
Originally posted on VIRTUE